Being an entrepreneur is a tough task, especially if you’re a female entrepreneur in a male-dominated industry. If you are a woman entrepreneur, a local business, or a business owner who focuses on SEO or online Marketing of your business, here are some tips that may be important to your business. My advice to any woman is do not think about yourself just as a woman- you are not just a woman, and you are a startup entrepreneur. That surpasses any other identity that you have. The minute you put another character above that, it becomes a limitation for yourself: weakness in your mindset and your perception of your abilities. If [entrepreneurship] is what you want to do, think of yourself first and foremost as an entrepreneur. Find mentors for yourself. Be brave. Reach out to people on LinkedIn.
Know Your Target Audience
Entrepreneurs (Women and Men) frequently build companies, brands, and products without ever identifying their target audience. Your target audience is not just the customer or consumer but your peer's employees and influences, all who will benefit in different ways.
On scaling up your business
“Outsource, Hire freelancers. A percentage of business owners try to do everything themselves- it does not work. It is not going to level. The way to scale is if you hire professionals in specific fields and get them to help you. Hiring freelancers help you get great people at a relatively reasonable rate versus employing people and getting an office.
Feedback is essential to validate your business. Viable research can also help you understand what customers want. You will need to go beyond researching your competitor's websites. Read reviews, find articles about them, and interview their customers. Pay mind to negative reviews and ask people precisely what they wish they were getting out of the product or service they are using from your competition.
On motivating oneself
“Keep them focused on what it is you’re trying to do. Your worst enemy is going to be yourself throughout this ride. Be unique. Do not think of yourself as an extension of anything; whether it’s a culture, a place, an environment or industry, have the guts, have the courage, and believe in what you do. Think bigger, think within a planet where you only exist.
Most of all, entrepreneurs need to be genuinely passionate about their work. It is more common than not put in overtime every. Single. Week. But, if you love what you are doing, here’s the thing: it doesn’t feel like work. I love my job so much. I look forward to your workdays. I love feeling in control. I love feeling creative. I love feeling passionate. I would not change my work for anything else in the world. Establish a business you are truly passionate about and reflect on your morals and beliefs.
Do not be afraid to knock on doors. If someone says, ‘No means next door… Trust your inner intuition. If you have done your homework, trust your intuition. It is when I don’t trust my instincts that I get in trouble.”
Learn from Mistakes
Mistakes are a normal part of professional growth, and any successful entrepreneur has made their fair share of errors along the way. The takeaways from errors, provide a groundwork to grow, overcome, and improve.
Along with self-control, as an entrepreneur, you need to practice self-love – and to know when you need to shut down. It is so easy to become a workaholic when you are an entrepreneur. There are times when family or family need to tell me to put your phone down. Put the computer away. I could work all day. That is how much I love my job. But I understand it is not healthy. I must plan ‘me time.’
The greatest thing about living in the age of information is the reality that you can easily find an online course, webinar, and a load of research materials on any topic that you choose. You have no excuse for neglect to keep learning and keep developing your worldview.