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Throw Back Thursday: Incredible Hulk



Things that make you miss your college years. This is a post for the people who were partying and living life in 2001. If you weren't living under a rock, you know how this drink had people in a chokehold. This bright blue drink named Hypnotic was all over your TV screen. It was all in the videos and all in the latest rap song. My first time noticing this drink was when Fabolous was holding the bottle in the video with Puff Daddy, girl, I trade it all. I was so amazed by the color of this drink.




The following week I took a girl's trip to Chicago and saw the glass in the liquor store. So, we purchased the bottle and sipped it with ice. When we got back to Detroit, it was a big wave. Everyone was drinking on Hypnotic. Then came the drink Incredible Hulk. I was new as a bartender, had just finished bartending school, and was working at Club Network for little over a month, and the drink of choice for the clubgoers was Incredible Hulk. The price tag of this drink was high. $22.50 The hottest chicks would always order the cocktail and have a guy buy them this drink. It was a trendy drink that both women and males both enjoyed. The drink wasn't too girly or too strong. So below, I will give you a little history of how this drink started and became famous.


An Incredible Hulk, also known as Green Eyed Monster, Shrock, or Hip and Hen is an eye-catching, green-colored cocktail typically made by mixing equal parts (2 FL oz each) of the fruit liqueur Hypnotic and Hennessy brand cognac and served with ice. Because of its color, not surprisingly, it was named after the green comic book superhero, the Hulk.



Hpnotic was created in 2001 by Raphael Yakoby. After seeing a blue perfume at Bloomingdale's, he made a blue liqueur. Raphael Yakoby raised money to start the new company receiving $200,000 from his brother Solomon Yakoby's return, acquiring 50% ownership in the company. Through Solomon Yakoby's contacts, Solomon and Raphael Yakoby met Nick Storm.


Nick Storm, a Yonkers, N.Y., native, partnered with Yakoby to promote it. They then announced the drink in clubs and bars through promotional events and parties that worked with Storm's music industry contacts. The big break came when hip-hop impresario Sean "Diddy" Combs agreed to sell the drink in his restaurant chain Justin's in New York.

Fabolous and Diddy. Fabolous was instrumental in their success. He mentioned it in at least four songs on his album, Street Dreams. On his 2002 hit single "This Is My Party," Fabolous started his first verse with: "Ain't no tellin' what this Hpno' will do to me." A cocktail called "Incredible Hulk,", was made at Combs' Justin's restaurants.




How To Make the Incredible Hulk Drink



Main alcohol: Hennessy

Ingredients: One part Cognac, One part Hypnotic



Preparation: Stir together and serve over ice.



Served: On the rocks; poured over ice.

Drinkware: Cocktail glass




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